You can grow your business with Local Search, developing business and increase the revenue. It’s true that google love’s local business since 2014 after the “pigeon update” that helps business people such as a plumber to accountant to reach their audiences very easily.
“Local SEO is more effective than Online Marketing”
Local search always fetches data from the search engine like Google and local business directories available in the market. It helps customers get proper detail about the business they search for. Directories such as Yelp, Superpages, Touch Local and Qype are used in search result. Millions of daily customers use local search to find a different business need as they required.
How to optimize the local search
There are many techniques used to optimized local search, here are some techniques for your business to be local search friendly:
Google place for business
It is first and foremost step to make your visibility in local search. Get your business on the Google Places for Business and make sure your contact information and all basic information are completed and verified. This gives search engine to understand your business and location in a better way. Your customer can get your business with map and basic contact information such as address, contact number. This increases your relationship with your targeted audiences.
Google+ local page
The next step you have to link your Google business to Google+ local page to get more interaction with the customer since it is a social platform. It is possible to add image, video and posts. The customer can review and comment on your business page more positive reviews show your brand trust among the customers. Google search engine recognized the page with fully completed profile and highly searched by the customers/users.
On creating a business page it is important to implement keyword in the title and make sure that the category of the business is placed in the right places.
Market Research Report 2015:
50% of the mobile search is local search
74% of the internet user’s platforms local queries
100 million users access Google map to locate a nearby business
43% of Google search are local in nature
53% of search in Bing is owned by Microsoft
70% of people trust in online business reviews
Local business takes a place in digital promotion of brand and products. It keeps growing higher year by year, so it’s recommended starting your local SEO to engage your targeted audiences. Feel Free to Contact us, we at US Joomla Force happy to support you with Local SEO experts.
Source: Search Engine Watch and Linked In